College Board
COLLEGE BOARD OPPORTUNITY SCHOLARSHIPS PROGRAM NATIONAL MEDIA LAUNCH
Conversa employed a comprehensive media strategy in 2018 to help the College Board launch a new program, College Board Opportunity Scholarships (CBOS), a first-of-its-kind national scholarship program that guides high school students through the college planning process and offers them a chance to earn money for their education for each action they complete. This included negotiating a live 11-minute earned exclusive with ABC’s "Good Morning America,” which served as the official kick-off of the national effort. The segment, hosted by veteran ABC news anchor Robin Roberts, featured College Board President David Coleman and three students who were surprised with $40,000 inaugural CBOS scholarships.
HIGH SCHOOL SURVEY PRINT/DIGITAL MEDIA PARTNERSHIP WITH SEVENTEEN MAGAZINE
In 2018 and 2019, Conversa negotiated a partnership between the College Board and Seventeen Magazine to produce a joint survey that gained insight into the college application experience and career aspirations of each respective high school class. The goal of this partnership was to proactively garner media coverage of the survey results, favorably positioning the College Board and its programs in the national news – particularly in the consumer arena. Seventeen Magazine published stories both in print and online to amplify the survey results to high school students across the nation.
Take stock in Children
STATE FARM NEIGHBORHOOD ASSIST® GRANT DIGITAL CAMPAIGN
Conversa has worked with Take Stock in Children to fully manage its social media and digital presence, developing strategic campaigns to help meet and exceed organizational goals. In 2017 and 2018, Conversa created and executed a comprehensive email and social media campaign in support of the organization’s quest for a $25,000 grant from the State Farm Neighborhood Assist® program. Take Stock was selected by State Farm as one of its top 200 nationwide causes for this program, and was ultimately voted on by the public into the top 40 as a grant recipient – both years!
IT TAKES A MENTOR CAMPAIGN
Take Stock in Children faced an opportunity to reinforce the critical role it plays in the college access and mentoring space with the organization’s 20-year anniversary. Guided by its long history and principles of equity and access, the anniversary also served as a platform to reintroduce the Take Stock brand to lawmakers, stakeholders, and the general public alike. Conversa assisted Take Stock in Children with a statewide event, media relations, and brand reintroduction to stakeholders and audiences across the state to help spread awareness of the organization’s milestone anniversary. Conversa also provided the organization with fundraising assistance and helped bring on new board of director members to elevate the non-profit to new heights.
Women's Conference of Florida
Annual Conference
The Women’s Conference of Florida is organized and managed by Conversa. Since its inception in 2015, Conversa has established the foundation for this first-of-its-kind statewide event, as well as maintained its position as the premier women’s conference in Florida. Conversa is directly in charge of all event planning details, including: driving registration (in 2019, surpassing 2,000 attendees); securing widely-respected thought leaders to serve as speakers; creating and executing all conference-related panel discussions, breakout sessions, exhibits, and events; facilitating all conference-related sponsorships and charitable partnerships and initiatives; and actively promoting the conference through a variety of channels, including: a Conversa-established event website and blog, e-mail newsletters, advertising, and social media.
Epilepsy Florida
“EPILEPSY CONTINUES” STATEWIDE FUNDRAISING CAMPAIGN BRAND/MESSAGING/COLLATERAL DEVELOPMENT
In 2020, Conversa created the brand identity, messaging, and supporting collateral materials for Epilepsy Florida’s statewide online fundraising campaign “Epilepsy Continues.” The goal of this campaign is to generate support that enables the organization to continue providing the services the Florida epilepsy community needs, not only in light of the unanticipated challenges experienced as a result the worldwide COVID-19 pandemic, but beyond. This campaign will be shared with all Epilepsy Florida supporters as a way for them to harness the power of their networks, through a peer-to-peer concept, to raise critical awareness and funds in support of Epilepsy Florida.
Pepin Academies Foundation
ADOPT-A-CLASSROOM & ADOPT-A-STUDENT PROGRAM
In August 2020, Pepin Academies Foundation launched its inaugural “Adopt-a-Classroom” and “Adopt-a-Student” campaigns to help equip teachers and students with needed school supplies for the 2020-2021 school year. Individuals and businesses were invited to participate by sponsoring or “adopting” a classroom or student, with the option to donate to a specific Pepin Academies campus or support all three of its Tampa Bay-area campuses. Conversa assisted Pepin Academies Foundation with creating promotional social media graphics and pitching efforts to outlets across the Tampa Bay area. Conversa was able to solidify interviews with Fox 13 Tampa Bay’s “What’s Right with Tampa Bay” program and ABC Action News, along with multiple stories published in the Osprey Observer and New Port Richey Patch.
IMC USA
CONSULT-CON LOGO AND PROMOTIONAL MATERIALS
In response to the coronavirus pandemic, IMC USA shifted its brick-and-mortar annual conference to a virtual event extravaganza. Conversa assisted them in updating the original logo that was created to fit the virtual theme, along with promotional materials that let attendees know about the switch to virtual.
